With offices in 11 countries, The Marketing Store’s reach is huge. Setting out to refresh the brand for London, the work is now being implemented globally.

The Marketing Store’s old brand identity had been likened to a bank. With a teal carrier bag logo, it was in desperate need for an update, especially as the company wanted to persue a fairly agressive new business strategy.

Working with three copywriters, a junior creative team and a digital team (as well as senior managment) across the project, I was briefed to look at everything from The Marketing Store’s carrier bag logo, right through to creds, a new London website, a magazine and other marketing materials.