When the promoter of a very small comedy club apporached me to design their identity, I jumped at the chance. It’s now one of the biggest in London.

Originally operating one night a week in a tiny room above a pub, Soho Comedy Club has grown into one of London’s finest comedy nights out, running three nights a week in various venues and spawning another five star reviewed show, ‘the comedy manifesto’. Working with a very small budget for design work, I created an identity kit that captures the essence and personality of Soho as an entertainment destination.