Reinventing the wheel, or how do you take something that is already hugely successful and make it even better?

As art-director in charge of a fairly large team on this project, there were a number of challenges to overcome. As the previous years game was deemed a huge success, the client was after more of the same, so we had to constantly challenge and raise the bar to get the best possible creative through. At the same time, McDonald’s were just lauching their new global packaging, and had to reinvent the way promotional packaging worked within it.

Put all this together with a new look, more prizes than ever before and you have the most successful McDonald’s Monopoly promotion to date!